For the past 20 years I have been creating and directing word of mouth campaigns under the guise of public relations and corporate market communications. WOM is a discipline in its own right...watch this space.
Tim Sinclair, CEO (subject to ratification at Council)
Well done Tim for picking up this opportunity and bringing it to the UK.
This is not supposed to be self-congratualtory post but no-one underestimates how challenging it is to get a membership association off the ground. Thanks to all those who have helped to do so.
Posted by: Andrew Macdonald | July 30, 2007 at 13:12